[LidlRacer]

Der bisher beste Artikel zu diesem Thema:
The Explainer: Because I @#$%ing hate bullies

Specialized is using the old “defend it or lose it” argument, saying that it must assert its “rights” to “their” trademark of Roubaix or risk losing it.
It’s a weak argument and one that I, quite uncomfortably, had to try and make myself many years ago (more on that later). It’s basically an argument that can be summed up as — and forgive me for using another technical legal term here — ”bullshit.”

Trademark Bullies
Even the U.S. Patent and Trademark Office appears to be annoyed at this sort of behavior. In its 2011 report to the Joint Judiciary Committee of Congress on the subject, the agency defines “trademark bullying” as “The extent to which small businesses may be harmed by litigation tactics, the purpose of which is to enforce trademark rights beyond a reasonable interpretation of the scope of the rights granted to the trademark owner.”

The beauty is that a small business, while unable to mount a full-on legal fight, can take the issue to the court of public opinion. On that front, Specialized doesn’t stand a chance.
I know of what I speak.