[Bulldog]

https://triathlonmagazine.ca/feature...o-730-million/

Over the years Ironman had expanded beyond triathlon events and owned a number of running and cycling races, too. The company put on 232 mass-participation events in 2016, 266 in 2017 and 326 in 2018. Despite the dramatic increase in events, revenue for those years stayed relatively constant between $91.1 and $91.9 million.

Advance purchase
Which brings us to the latest Ironman sale. The deal that will close this month saw Advance, a family owned business that owns Conde Nast, acquire Ironman Group for US$730 million. That seemingly implies that Wanda will lose money on its Ironman dealings, having reportedly spent over $850 million for the company, a sum that doesn’t include the additional investments in other events.

Related: Advance buys Ironman from Wanda Sports Group
“Since Dalian Wanda bought Ironman in 2015 for $650 million, the company has been on a buying spree in outdoor sports like marathons, road cycling and mountain bike races,”