[marse]

WSG ist gestern in der Spitze um 45% gestiegen. Die aktuelle Marktkapitalisierung im premarket der Nasdaq entspricht in etwa dem Preisschild von 1 Milliarde, das gesterm dem 650Mio-Geschäftsfeld Ironman ungehängt wurde. Obwohl der Zweig Mass-Participation-Sports (Ironman) laut Q3/19-Zahlen profitabel war und über 40%! zum Geschäftserfolg der gesamten WSG-Group beisteuert, scheint es Marktakteure zu geben, die WSG ohne Ironman wesentlich besser performen sehen. Diese mir in meiner Triathlonblase lebend etwas unverständliche Reaktion des Marktes finde ich extrem interessant und wenn man sich die übrigen Geschäftsfelder und Aktivitäten der WSG anschaut, lohnt sich eine Beobachtung und ein eventuelles Investment in die WSG allemal - im Folgenden die Highlights aus dem letzten Geschäftsbericht exklusive Ironman (auf die Schnelle auf Englisch, werde später noch mehr ausführen):

- RunningIn Sydney, Australia, our recently acquired Sun Herald City2Surf presented by Westpac, also known as “the World’sLargest Fun Run,” drew a sold-out field of more than 84,000 participants in August.
Anmerkung: 84.000 Fun-Runner, deren Firmen ein völlig überhöhtes Startgeld gern aus der Portokasse bezahlen, um ihren MA betriebliches Gesundheitsmanagement zu ermöglichen ;-) Sowas (Firmenläufe) sind eine Goldgrube und ich vermute, wenn Ironman verkauft ist, behält WSG solche Massenveranstaltungen mit niedrigem Deckungsbeitrag.
- The Group won the exclusive rights to organize the Rome Marathon, one of the top 10 European marathons, from 2020 to2023. The agreement includes operational management of the event as well as all marketing, commercial TV and mediarights.
Anmerkung: wieder tausende Teilnehmer und viel einfacher vom Zuschauer zu konsumieren und billiger zu broadcasten

-CyclingThe Deloitte Ride Across Britain took place in September with nearly 1,000 cyclists participating in the 980-mile ride overnine days. It was the 10th edition of the event and the first time the Group has been involved following its acquisition ofUK-based event organizer Threshold in April.

Spectator Sports Key events:
- The FIBA Basketball World Cup, FIBA’s flagship competition in 2019 which achieved a world record audience, was held inChina for the first time, from August 31 to September 15. The Group successfully delivered the commercial program of theFIBA Basketball World Cup 2019, serving as the exclusive partner for their worldwide sponsorship, merchandising,licensing and hospitality.
-Anmerkung: Basketball in China!!! Mit Fernsehen und Merchandising - scheint mir besser zu laufen, als Chinesen davon zu überzeugen, sich ein 10.000 Euro Bike zu kaufen, sich 10 - 16 Stunden zu quälen und andere sollen es auch noch im TV anschauen
- The CEV Men's and Women's European Volleyball Championships took place in August and September. The Group, asthe CEV's long-standing exclusive media rights partner, secured broadcasters in over 150 territories globally.
- TOTAL BWF Badminton World Championships 2019, which was held from August 19-25 in Basel, Switzerland. This wasthe 25th edition of the Badminton World Championships, which welcomed top players from around the world toSwitzerland.
-The Group, BWF's exclusive media and marketing partner, was responsible for a variety of deliverables,including sponsorship, media sales, client and broadcaster services.
- Major ProlongationsA 10-year media, marketing, digital and merchandising rights prolongation with IIHF, the governing body of international icehockey which organizes the annual IIHF Ice Hockey World Championship, has extended its partnership with the Groupuntil 2033, starting in 2024 (at the end of our current agreement) through 2033 was unanimously ratified by the IIHFCongress.
- A five-year agreement with Scottish Professional Football League (SPFL) media rights until 2024/25 has been extended,another addition to our world’s leading football portfolio.
E-Sports!!!! - Goldgrube, auch wenn wir das nicht als Sport betrachten (der DOSB auch nicht), aber offenbar scheinen bei e-sports Identifikationsfiguren für kaufkräftige Fans geschaffen werden.
The extended agreement also covers the development of adedicated e-sports league for SPFL.Key

-New Business WinsThe Group established a long term strategic partnership with the International Association of Athletics Federations (IAAF),including a new Diamond League media rights for five years from 2025, a ten-year international media rights agreement fora second international tour - a series of one-day meetings around the world from 2020; the future organization of anannual Diamond League meeting in China by the Group as well as the creation of a new annual IAAF event in China to beorganized by the Group.A partnership with the NBA covering the sale of the NBA’s sponsorship rights in Italy has been established. This marks theNBA’s first agreement where a sports marketing company will represent NBA sponsorship inventory in Italy.A marketing agreement with Formula 1 team Alfa Romeo Racing has been secured until the end of 2020.A marketing agreement covering hospitality packages of Roland-Garros and the Rolex Paris Masters has been secureduntil 2021.Digital, Production, Sports Solutions (DPSS)IGBS, a joint venture between HBS and IMG Media, was the host broadcaster for the Rugby World Cup 2019 in Japan.The tournament sets new standards in rugby broadcast production with the first 8K production, the use of augmentedreality graphics and Hawk-Eye Smart Replay technology.We were the host broadcaster for the FIFA Women's World Cup 2019 ™, which was held from June 7 to July 7 in France. HBS had more than 1,000 staff on site and six production teams per match.
5G production has been successfully tested at the BMW Berlin-Marathon, part of the Abbott World Marathon Majors, aseries of the six world's largest and most renowned marathons.We finalized our investment in the Level 99, an eSports creative agency that services major eSports publishers such asEA, leagues like ESL and teams such as OG. We believe this investment is important to our strategic expansion and thateSports will complement our spectator business and digital offerings.

Der Bloomberg-Artikel von gestern besagte zusammengefasst:

WSG spricht momentan mit einigen PRivate-Equity-Leuten, die namentlich nicht genannt werden wollen. WSG hat explizit den Preis von 1 Milliarde in den Ring geworfen. Die PTO blitzte ursprünglich ab, erneuerte ihr Angebot am 4. Februar aber und betonte, dass sie komplett Cash zahlen wollen (Original: all-cash transaction). WSG (also alles!) hat einen Markwert von 1,2 Milliarden und einen Buchwert von 1,8 Milliarden. Und wollen Ironman (also drei LKW und ein Haufen Goodwill - Ironie aus) für eine Milliarde verkaufen :-)

Der Tri-Mag-Podcast deutete gestern an, dass morgen 20.02. große News von Ironman kommen sollen.